H&M has become our close friend these days when we’re opting for a seasonal yet affordable look. And now, this fall, H&M is striving to become your beauty BFF, launching their first full-range beauty collection to include makeup, hair care, body care and beauty tools worldwide. With over 700 beautifully packaged products, you’ll get anything in the gamut of beauty staples as well as seasonal products and limited-edition offerings.
“We are very excited to offer ‘fashion for the face’ at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors,” says Sara Wallander, concept designer at H&M Beauty. This new collection will replace existing H&M beauty products and will also contain a premium beauty line as well as an assortment of ecocert-approved sustainable products.
All H&M beauty products will be available in over 900 stores worldwide and online.