This Mascara Says “No!” To Curlers


If you feel like your lash game has gotten a bit out of control with mascaras, curlers and primers, Benefit has the answer to your problems. Their newest mascara, Roller Lash ($24), is so clever that you don’t even need to use an eyelash curler. The smart-looking mascara wand handle even resembles an old-school hair curler!

This patent-pending mascara wand “Hook ‘n’ Roll” was designed to catch, coat, lift and curl the lashes all in one stroke. Lashes are effectively curled (without a curler) and left looking flirty curvy for 12 hours. Their amazing mascara formula contains Provitamin B5 and Serine, which also gives lashes a nice conditioning boost. 

Roller Lash is available now at Benefit stores, online and various beauty stores.