This Is How To Get Your Curl On


Curly girls unite! It’s time to stop flat ironing and straightening and let your hair be free this summer. Curls and waves could not be more #trendy right now, and ABBA is here to be your best friend when it comes to maintaining those luscious locks. Follow these simple steps to get the summer’s hottest waves and curls.

First, start off with damp, freshly washed hair. The trick is to not rub the towel on your hair but wrap the hair up instead so it absorbs moisture without disturbing your curls. If necessary, use a wide-toothed comb to take out any knots.

Apply ABBA Pure Performance Smoothing Blow Dry Lotion ($18) throughout the hair, from roots to ends to help eliminate frizz as your hair dries. This also adds weight and silkiness to the shaft – another frizz eliminator that makes hair super shiny.

Enhance and seal those curls with ABBA Pure Performance Curl Prep Spray ($20). Mist and scrunch! Apply from roots to ends, working the product in to amplify your natural curl or wave. Finish off the look with a small amount of ABBA Pure Performance Volume Gel ($18) to hold and set the curl. And voila… beautiful, effortless looking curls!

Oh, did you know that ABBA was one of the first brands to embrace a sulfate-free, vegan and gluten-free philosophy when it comes to hair products? What more could you want?

All of these ABBA products are available at