Beautyblender’s New Bounce Liquid Whip Long Wear Foundation Just Launched and We Can’t Handle It

Of course beautyblender launched a foundation line. It makes total sense as this game-changing makeup tool brand, who launched the iconic original beautyblender over 15 years ago, would now delve into the foundation arena.

Designed to feel “light as air” when applied to the face, while providing full coverage and a velveteen matte finish, the Bounce Liquid Whip Long Wear Foundation ($40) collection includes 32 blends that cover light, medium, medium+, and deep skin tones in warm, neutral, and cool undertones. The design of the bottle is genius as there’s a blender shaped well right beneath the nozzle so you can pump, bounce your blender in the well (hello, we love a built-in makeup palette!), and apply on the face.

This long-wear formula can last up to 24 hours and contains hyaluronic acid and antioxidant-rich white birch extract to help brighten and protect skin.  As told to Allure, Founder Rea Ann Silva describes the velveteen finish of the foundation. “Think of it as just slightly more lustrous then velvet. It looks matte straight on, but it still catches the light for added dimension.”

Bounce Liquid Whip Long Wear Foundation will be available exclusively at Sephora and Sephora.com in mid-August.