If you’re like me, your love for makeup goes deep. Like saving up your allowance so you can buy one powder compact from CoverGirl deep. Yes, I’m talking about that dark brown round compressed powder with a cotton puff deep. The perfect-sized skin perfector that fit precisely into my denim hobo purse. So, it’s no surprise that our beloved CoverGirl would finally decide to give themselves a makeover.
That’s right, CoverGirl has launched a new look and a new message stating, “I Am What I Make Up”. Their official campaign launch was last fall and featured six ground-breaking, bad ass women such as Issa Rae (star and EP of HBO’s Insecure), Shelina Moreda (pro motorcycle racer), Katy Perry (longtime CG Ambassador), Ayesha Curry (host and cookbook author of a Food Network show), Massy Arias (personal trainer and new mom), and Maye Musk (model, entrepreneur and Elon Musk’s mother).
With over 114 new products offered, from matte lipsticks to a Peacock Flare mascara, you won’t be disappointed. Plus you’ll love the 6 new Vitalist Healthy Collection products which include a foundation, concealer, powder, luminizing lotion, lip oil, and highlighter.
CoverGirl products are currently available online, at mass-market, drugstore, food and e-commerce retailers nationwide.