It’s hard to read anything about the beauty scene and not notice the word “oud” (or “oudh”) pop up in the world of fragrances. It’s a hypnotic, sexy scent that can easily be worn by both men and women. Now, Supermodel Helena Christensen has jumped on board of the oudh bandwagon. She’s the Creative Director for Elizabeth Gaynes’s ERH1012 and helped develop their latest perfume oil called deadofnight. This oudh-rich scent is sourced from the exotic agarwood found in the rainforests of Borneo and the brand works with the Balung Plantation, one of the world’s only sustainable plantations for oudh. With hints of Jasmine and Rose scents, along with Sandalwood, Amber and White Musk, this scent is sure to create a personalized and memorable scent.
Founder Elizabeth Gaynes started her perfume line in 2013 hoping to focus on unique, concentrated perfume oils as opposed to traditional, alcohol-based perfumes. Having Helena on board as well as the legendary nose Christophe Laudamiel gave her a top-notch team.