It’s back and blonder than ever! Due to popular demand, John Frieda is bringing back a new and improved John Frieda Beach Blonde collection. After a ten-year hiatus, (and a bit of online petitioning from fans), these lustrous products are back on the market. Maybe most exciting is the reappearance Beach Blonde Sea Waves Sea Salt Spray - the first product on the market to introduce the beachy, tousled look without having to go to the beach.
The full collection includes four products to help you prep and style your blonde or wannabe blonde tresses. It includes: Beach Blond Cool Dip Purifying Shampoo, Beach Blonde Smooth Seas Detangling Conditioner, Beach Blonde Sea Waves Sea Salt Spray, and Beach Blonde Sun Streaks Lightening Spray.
When consumers were asked which discontinued product they missed the most, the original Beach Blonde Ocean Waves Texurizing Styler was the biggest response. Karen Frank, Vice President of Marketing for John Frieda® Hair Care explains, “When we first introduced the Beach Blonde™ Sea Spray in the early 2000’s, we started the laid-back beach waves trend that has since become a coveted style mainstay. After launching the beach-chic look so many years ago, it’s only fitting that now we’re bringing this beloved product lineup back to give our loyal consumers the formulas they love that perfectly meet their styling needs.”
This collection officially launches in January 2015 but don’t worry - if your hair is dying for a reunion with the Beach Blonde Sea Waves Sea Salt Spray, it’ll be available on pre-sale (with a few more 2015 launches) at Target.