To celebrate the first launch day of 100% Pure's new Certified Organic Skin Care Line, they are offering a "Pay What You Feel Is Fair" program in all of their stores.  As a 100% cruelty-free brand and bonafide animal lover, 100% of all proceeds generated today will be donated to the Forget Me Not Farm, a non-profit animal organization that Co-founder Susie Wang is passionate about. That's right! Pop in to one of their 12 stores, 'pay what you feel is fair' for any one item in their new skin care collection and know that your donation will go directly to their chosen charity.