March 8th is International Women’s Day and L’OCCITANE is honoring the women of Burkina Faso by donating 100% of their profits from the The Ultra Soft Balm ($6), a shea butter all-over moisturizer, to organizations that promote women’s entrepreneurship. The L’OCCITANE Foundation has supported the women of Burkina Faso for the past 30 years by promoting economic emancipation through literacy, training and microcredit programs in their homeland.
In 2009, the L’OCCITANE Foundation partnered with the French NGO Entreprenuers du Monde on a project that would cover several years. This initiative had two goal: providing financial support for women so they could develop income-generating skills and building up their entrepreneurial skills by providing socio-economic training. The success of this program has resulted in 900 women learning to read and 6,000 women benefiting from the microcredit.
The Ultra Soft Balm is currently available in-store and online.