It’s hard enough to get one successful business up-and-running but Entrepreneur and Sunday II Sunday Founder Keenan Beasley likes to keep his hands in a lot of pots, or rather businesses, at one given time. Having recently launched his athleisure haircare brand, Sunday II Sunday, on the significant date of May 31st as a tribute to the Tulsa Race Massacre, he hopes to bring more awareness and serve as a reminder within the Black community of strength, and honor those of the past. We sat down with Keenan to discuss if he had any hesitation as a man going into a female-dominated beauty market, what inspired him to create this niche of haircare products, and how he finds balance and sanity in his life with a new baby girl.

You’ve seemed to have broken quite a few boundaries to start with given you’re a multi-hyphenate and have your hands in quite a few (million) projects. The category of Athleisure Haircare seems like a niche for some, and others for not based on your research. Were you hesitant to dive into this haircare category at first?
No, I was excited. All forces were pushing me to launch. From the personal demand in and around my immediate family being surrounded by active women to the glaringly obvious need in the marketplace. Textured hair care has been overlooked by the major players for far too long. Additionally, there seemed to be a resistance to talk about sweat when it comes to women. All those factors drove my motivation.

We see a majority of beauty brand founders as women and as a man, were you intimidated at all to take on Sunday II Sunday and the product offerings?
I love working on things that help others rather than myself. As a former football player and West Point (Army) grad, I believe it’s my duty to serve others.

Launching Sunday II Sunday on May 31st is such an emotional tribute to the Tulsa Race Massacre. What do you hope people will take from that?
I hoped it would serve as a reminder to the courage and resilience that exists within the Black community. There are a lot of things we can’t control (from massacres to pandemics), but what we have always controlled and excelled at has been our grit, our ingenuity, our love and passion. Sunday II Sunday and I are products of our amazing history and a tribute to all those who came before us.

Like many beauty founders running their company, you are running multiple companies at one time. How do you balance life, work, sleep, etc.?
I have a very supportive family honestly. With a 4-month-old little girl we need all the help we can get, so I moved my parents back to LA to help. From a purely work standpoint, I put all my energy on outcomes and impact which ensures that I’m not wasting time on meaningless tasks.

What advice can you give to other beauty entrepreneurs who are starting out?
In beauty like all business, you should put all your effort on the customers you’re serving. If you put them first, they take care of you.

If you could meet your younger self, say 10 years ago, what advice would you give yourself?
Stay hungry, stay curious and focus on the learning. Information is the real currency.

What can we expect next from Sunday II Sunday?
We are focused on getting better at serving our customers every day. Continued product innovation and more distribution so our customers can easily find us.