Beachy waves will always be on-trend if you live in Southern California. Just ask Playa  founder Shelby Wild, who gave up a fast paced city life in New York and headed west for the beaches of Los Angeles. She has created a natural line of hair care products that include a shampoo, conditioner, dry shampoo, a summer spray and dry oil. We sat down with Shelby to find out what inspired her to create these dreamy, beachy hair products, how she discovered natural ingredients for her formulas, and a great tip for caring for your wet hair this summer.